LENDIT.

LENDIT is a South Korean fintech company that specializes in Peer-to-Peer (P2P) lending.

It operates an online platform that connects borrowers in need of personal credit loans with investors looking for attractive returns. LENDIT is recognized as a leading provider in the domestic P2P market, offering competitive rates and a focus on data-driven risk assessment and investor tools. The company's primary service is P2P Portfolio Investment, allowing investors to fund multiple personal credit loans. Investors benefit from features like a minimum investment of 5,000 KRW per bond, automated portfolio management, and monthly repayments. LENDIT emphasizes diversification, with investors typically holding around 265 bonds to mitigate risk. The platform targets both individual borrowers seeking lower loan rates and a wide range of investors, including retail individuals and corporations, promoting stable returns around 10% annually.