Leapfrog Brands

Leapfrog Brands is a designer and manufacturer of premium on-the-go drinkware and food storage solutions, based in Chicago, Illinois.

Founded in 2009, the company focuses on creating innovative products that enhance food and beverage experiences. It operates in the consumer durables industry, specifically in beverageware and food storage, and employs approximately 50 to 95 people. The company offers a diverse range of products, including portable water bottles, coffee mugs, food storage containers, and bakeware. Leapfrog Brands manages several brands, such as Ello, Swig Life, ZULU, and Pogo, catering to various consumer needs. Following its acquisition of Swig Life in July 2023, the company has strengthened its position in the women's market segment. Leapfrog Brands serves a global customer base, primarily in North America, Europe, and parts of Asia, through direct-to-consumer sales and wholesale distribution.