Krux Digital

Krux Digital, based in San Francisco, is a data management platform company founded in 2010.

In 2016, it was acquired by Salesforce for approximately $700 million, becoming the core of Salesforce DMP. The company offers a cloud-based, real-time data platform that unifies people data from various digital sources into a single view. It utilizes AI to analyze preferences and activates data across multiple channels for marketing, media, and commerce experiences. The Salesforce DMP platform provides capabilities such as real-time data unification, audience segmentation, marketing attribution, and analytics. It interacts with 3 billion browsers and devices monthly, serving over 20 billion page views and processing nearly 2 billion CRM records. Krux Digital primarily serves large enterprises, including clients in food and beverage, media and entertainment, and events and commerce. Enterprises using the platform often report significant returns on investment.