Kin Euphorics

Kin Euphorics is a New York-based beverage company that specializes in non-alcoholic drinks designed to enhance mood and foster social connections.

Founded in 2017 by Jen Batchelor and Matthew Cauble, with supermodel Bella Hadid joining as a co-founder in 2021, the brand has created a new category called "euphorics." These functional drinks blend Ayurvedic medicine, modern neuroscience, and apothecary traditions to provide an enjoyable alternative to alcohol. The product line includes two main categories: Social Alchemy, featuring multi-serve bottles like *The High Rhode* and *Dream Light*, and Kin On-the-Go, which offers ready-to-drink cans such as *Kin Spritz* and *Kin Bloom*. All products are crafted to meet craft cocktail standards, containing zero alcohol and zero hangover effects. Kin Euphorics targets wellness-focused adults and those exploring sober lifestyles, promoting a lifestyle that emphasizes clarity, calm, and conscious connection. The company also engages with its community through tasting events and digital content, further establishing its presence in the growing non-alcoholic beverage market.