Kevel

Kevel, Inc. is an American advertising technology company based in Durham, North Carolina.

Founded in 2010 by James Avery, Kevel specializes in providing infrastructure APIs that enable businesses to create custom ad platforms. Its flagship product, the Retail Media Cloud, is designed for retailers and marketplaces to launch and manage their own retail media networks. The company offers a suite of APIs, including the Kevel Ad Server for ad serving and campaign management, Kevel Audience for audience segmentation, and Kevel Self Serve for advertisers to manage their campaigns. The platform supports various ad formats, such as sponsored listings and native ads, and incorporates AI-driven insights to enhance advertising strategies. Kevel serves a diverse clientele, including multi-brand retailers, marketplaces, and publishers, helping them monetize their digital traffic while maintaining control over their data.