Jugnu

Jugnu is a B2B e-commerce marketplace based in Karachi, Pakistan, founded in 2019 and operational since 2020.

The platform connects large suppliers and manufacturers with small and medium enterprises, aiming to streamline retail supply chains and empower local businesses. Jugnu's mission is to uplift the local economy by facilitating supplies to over 1 million SMEs. The company offers a mobile app that enables small grocery retailers to procure inventory with next-day delivery. It also features Jugnu Pro, a procurement solution for offices and institutions, designed to enhance supply chain efficiency. Additional services include integrated ordering and payment systems, as well as a Buy Now Pay Later program to assist retailers with their purchases. Jugnu currently serves around 12,000 retailers and operates in major cities across Pakistan, with plans for further expansion.