Jude

Jude is a UK-based healthcare brand founded in 2021, specializing in bladder care solutions for women.

Headquartered in London, the company aims to bring bladder health into the mainstream and break taboos surrounding incontinence. Jude operates as a Direct-to-Consumer (D2C) and subscription service, offering a range of products and medical support to help individuals manage lower urinary tract symptoms confidently. Jude provides a variety of science-backed, vegan, and natural products, including bladder strength supplements, protective items like bamboo liners and leak-proof underwear, and educational resources. The company also offers integrated healthcare services, such as online assessments, access to medical specialists, and tailored treatment plans. Jude focuses on empowering women, particularly those entering mid-life, to maintain an active lifestyle while managing their bladder health. With over 16,000 customers and plans to expand into the US market, Jude is positioned as a leading bladder care company in the UK.