Joy Street

Joy Street is a Brazilian EdTech company founded in 2010 and based in Recife, Pernambuco.

The company specializes in creating gamified digital learning platforms aimed at enhancing engagement for students and teachers. By using game architecture, Joy Street transforms educational tasks into interactive missions, which supports academic and professional development for students in elementary, middle, and vocational education. Joy Street offers B2B solutions that include digital learning platforms and educational games designed for scenario-based learning. Their platforms integrate curriculum with gamification, design thinking, and assessment tools to foster engagement. The company serves a variety of educational institutions, including schools and vocational training centers, as well as corporate training and higher education environments. Joy Street's mission is to replace traditional education systems with interactive, game-based pedagogy, believing that dialogue and fun can significantly enhance learning experiences.