ividence

Ividence is a technology company that specializes in monetization solutions for advertisers and publishers, focusing on premium newsletters and email inventory.

As part of the French family-owned group Dekuple, Ividence aims to help publishers achieve high CPMs (cost per mille) through targeted and personalized advertising in newsletters. The company offers a full-stack Supply-Side Platform (SSP) and ad server solution tailored for email newsletters. Key features include a targeting engine that uses email addresses for personalized ad delivery, simple tag-based insertion of native creatives, and automatic integration of personalized advertisements into newsletter layouts. Ividence supports over 50 publisher partners, reaching more than 20 million readers monthly, and has helped over 70 publishers generate significant revenue. Notable partnerships include major brands like Monoprix and Audi, showcasing Ividence's effectiveness in retail and automotive advertising.