VECTAURY Mobsuccess Group

Vectaury is a French adtech company specializing in drive-to-store marketing.

Founded in Paris around 2013/2014, it focuses on helping retailers and brands increase foot traffic to physical stores through geolocation-based mobile advertising. In June 2022, Vectaury became part of the Mobsuccess Group. The company utilizes proprietary technology to activate customers and analyze activity around points of sale. It measures the impact of multi-channel campaigns while prioritizing user privacy. Vectaury targets retailers, brands, and advertisers with physical locations, offering a geo-location based programmatic advertising platform, a demand-side platform (DSP), a data management platform (DMP), and a trading desk for campaign management. Their product suite includes tools like the Local Media Planner, Local Campaign Manager, and a campaign monitoring dashboard. Vectaury has collaborated with over 100 brands and agencies, reaching more than 25 million qualified profiles in France.