Intowow

Intowow is an ad-tech company based in Taipei, Taiwan, dedicated to enhancing programmatic advertising revenue for digital publishers.

The company specializes in AI-driven dynamic floor pricing optimization and yield management. Its core offering focuses on using proprietary algorithms to analyze buyer behavior data, allowing publishers to set optimal floor prices and improve their overall yields. The team at Intowow consists of ad-tech consultants, data scientists, and software architects who work with over 200 publishers across 20 countries. Their services include yield optimization, programmatic revenue improvement, and inventory analysis, all aimed at helping publishers make informed decisions. Intowow's products, such as its core optimization service and YieldBooster, are designed to integrate seamlessly with publisher ad management platforms, enhancing the programmatic advertising experience.