Into The Gloss

Into The Gloss is a New York-based digital beauty publication founded in 2010 by Emily Weiss.

It explores the personal beauty routines of inspiring women, including fashion insiders and celebrities. As the editorial arm of Glossier, Into The Gloss serves as a platform for readers to celebrate their beauty approaches and discover products they love. The publication features in-depth interviews and profiles with influencers, editors, and models, focusing on their beauty routines. It also provides curated product reviews and lifestyle tips, fostering a community around beauty essentials. The site has historically attracted over 1 million unique visitors monthly, appealing primarily to Millennial and Gen Z consumers seeking authentic beauty advice. With a dedicated team, Into The Gloss continues to be a significant voice in digital beauty media, connecting editorial storytelling with product discovery.