Hydrant

Hydrant, Inc. is a consumer wellness brand based in New York City, specializing in science-driven hydration products that enhance both mental and physical performance.

Founded in 2017 by John Sherwin and Jai Jung Kim, Hydrant aims to address the issue of chronic dehydration among Americans by offering effective alternatives to sugary sports drinks. The company promotes a "no-nonsense" philosophy, providing products that are low in sugar and free from artificial ingredients. Hydrant's product line includes single-use powder packets designed for rapid hydration. Their flagship Rapid Hydration Mix restores hydration levels quickly and is available in various natural fruit flavors. The Caffeinated Hydration Mix combines hydration with caffeine for an energizing boost. Additionally, Hydrant offers wellness-focused products, including Energy, Immunity, and Sleep mixes. Customers can purchase these products through a subscription service or in bulk, ensuring convenient access to hydration solutions. Hydrant targets health-conscious individuals, athletes, and busy professionals, emphasizing practicality and effectiveness in their offerings.