HOLY Energy GmbH

HOLY Energy GmbH is a beverage company based in Berlin, Germany, specializing in the development, marketing, and sale of powder-based soft drinks.

The company offers a range of products, including HOLY Energy, HOLY Iced Tea, and HOLY Hydration, all designed to be mixed by the customer at home. These drinks are marketed as sugar-free options, appealing to health-conscious consumers. Operating primarily as a direct-to-consumer online retailer, HOLY sells its products through its own website, emphasizing an e-commerce business model. The company also provides starter sets, such as the Energy Starter Set, to help customers easily begin their experience with the brand. HOLY positions itself as a consumer-focused brand, with an early emphasis on engaging the gaming community.