Highlight

Highlight is a women and minority-owned market research platform based in New York, founded in 2020.

The company specializes in in-home product testing, providing brands with valuable insights throughout the innovation lifecycle for physical goods. Highlight's automated platform streamlines the research process, handling participant recruitment, data collection, logistics management, and custom surveys. The platform serves various sectors within the consumer goods industry, including food and beverage, personal care, alcohol, kids' products, pet care, and household goods. Highlight is trusted by leading brands and retailers, including Estée Lauder and Colgate. With a focus on community-driven insights and expert research methodologies, Highlight aims to deliver fast and meaningful product intelligence to help brands create products that resonate with consumers.