HEZO Sports

HEZO Sports is a German startup founded in February 2022 by Helen Wiehr, Carsten Kaldenhoff, and Dr.

Nils Hasler. The company specializes in custom-fit cycling shoes, utilizing advanced 3D scanning and additive manufacturing technology. HEZO aims to make sports accessible to everyone by offering personalized footwear solutions that move beyond standardized sizing. The company operates a made-to-order cycling shoe system that captures detailed foot measurements through a smartphone app. This data is used to create shoe geometries tailored to each customer. HEZO's product lineup includes three models: the Wolfland 01 for gravel riding, road shoes for road cycling, and barefoot cycling shoes designed for maximum toe freedom. Each shoe features a unique construction that combines a soft inner layer with a rigid 3D printed outer shell, ensuring a precise fit and integrated support features. HEZO targets cyclists with specific anatomical needs, including those with asymmetrical feet or discomfort from standard footwear. The company emphasizes innovation, creativity, and sustainability, continuously working on improvements and new designs to expand its offerings.