
United States · Health startup
Hawthorne is a personal care company dedicated to providing high-quality grooming products for men.
Funding reportedLast round: Convertible note
Hawthorne is a personal care company dedicated to providing high-quality grooming products for men.
The brand focuses on individuality and accessibility, using premium ingredients sourced and made in the USA. Hawthorne stands out by utilizing data from hundreds of thousands of customers to create a personalized product recommendation algorithm, achieving over 97% accuracy based on factors like body chemistry and lifestyle. The product range includes premium fragrances, skincare, shampoo, deodorant, and self-care items. Customers can take a quiz to receive tailored grooming regimens, ensuring that each product aligns with their unique needs. Hawthorne collaborates with award-winning perfumers and invests significantly in high-quality ingredients, resulting in thoughtfully crafted products designed to enhance personal style. The company is committed to delivering exceptional customer experiences and offers various options, including gift experiences and a comprehensive selection of personal care items.
Funding, as reported
What they build
Known for
user experienceconsumershigh-quality fragranceshair carelong-lasting scentssantal soundtrackstudded smokeinformation technology & servicesscent profilesformulated in new yorklogistics & supply chainperfumer quentin bischscent layeringluxury colognesb2csurround scent collection
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