United States · Health startup

Hawthorne

Hawthorne is a personal care company dedicated to providing high-quality grooming products for men.

Funding reportedLast round: Convertible note

HealthNew York, United States

About Hawthorne

Hawthorne is a personal care company dedicated to providing high-quality grooming products for men.

The brand focuses on individuality and accessibility, using premium ingredients sourced and made in the USA. Hawthorne stands out by utilizing data from hundreds of thousands of customers to create a personalized product recommendation algorithm, achieving over 97% accuracy based on factors like body chemistry and lifestyle. The product range includes premium fragrances, skincare, shampoo, deodorant, and self-care items. Customers can take a quiz to receive tailored grooming regimens, ensuring that each product aligns with their unique needs. Hawthorne collaborates with award-winning perfumers and invests significantly in high-quality ingredients, resulting in thoughtfully crafted products designed to enhance personal style. The company is committed to delivering exceptional customer experiences and offers various options, including gift experiences and a comprehensive selection of personal care items.

What company datasets say Hawthorne raised

Funding, as reported

Reported in all$22Min dollars
Rounds6
Last roundConvertible note
Last round size$12M
Last round dateNov 2021
Investors listed13

On 6 portfolio pages

Investors who name them

Each firm lists Hawthorne on its own website. That is the firm's claim, a weaker thing than a round we watched, but a named source.

The company, in detail

What they build

Known for

user experienceconsumershigh-quality fragranceshair carelong-lasting scentssantal soundtrackstudded smokeinformation technology & servicesscent profilesformulated in new yorklogistics & supply chainperfumer quentin bischscent layeringluxury colognesb2csurround scent collection

Built with from their website

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+8 more

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Sector
Health
Industry code
NAICS 325620, SIC 2899, 2844
Region
New York
Full record
Every detail in the company directory

Health in United States

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