hansel.io

Hansel.io is a product experience and mobile app management company that provides a no-code platform designed for product teams and growth marketers.

Founded in 2015 and now part of Netcore Cloud, Hansel.io is based in Bengaluru, India, with a presence in Menlo Park, California. The platform enhances user engagement through contextual nudges, walkthroughs, and personalization, focusing on improving activation, conversions, and feature adoption. The core offerings include a no-code Product Experience platform that supports web and app journeys, as well as a mobile app management solution that allows developers to fix bugs and manage app configurations without full updates. A notable feature is the Experience Lake, which enables business teams to personalize user experiences quickly and at scale. Hansel.io serves a diverse customer base, including well-known companies like PayTM, Redbus, MPL, and Tokopedia, and has an installed user base of 140 million.