Hansa Cequity

Hansa Cequity, officially known as Hansa Customer Equity Private Limited, is India's first data-driven marketing consultancy, founded in 2008 by Ajay Kelkar and S.

Swaminathan. Based in Bangalore, with major offices in Mumbai and Chennai, the company specializes in enterprise technology and technology-enabled marketing consulting. As part of the RK Swamy Hansa Group, Hansa Cequity has established itself as a leader in integrated marketing communication solutions, serving blue-chip clients across various sectors. The company offers a wide range of services, including customer experience consulting, data analytics, digital marketing, and loyalty management. Hansa Cequity utilizes big data and analytics to create personalized customer experiences and manage extensive marketing campaigns. With access to over 100 million customer profiles and the ability to execute 750 million campaigns annually, the company focuses on delivering intelligent, real-time interactions that enhance customer satisfaction. Its expertise spans multiple industries, including BFSI, automotive, media, retail, travel, healthcare, and e-commerce, making it a valuable partner for enterprises looking to adopt data-driven marketing strategies.