GWI

GWI, formerly known as GlobalWebIndex, is a prominent audience research and consumer insights company founded in 2009 by Tom Smith.

The company provides data-driven insights to publishers, media agencies, and marketers worldwide. GWI aims to deliver trustworthy global consumer insights, enhancing the connection between AI and real-world data through anonymized research. Headquartered in London, GWI operates in over 50 markets, with a panel representing more than 3 billion digital consumers. Their platform offers access to over 35 billion consumer data points from more than 2 million annual surveys, providing extensive insights into internet user behaviors and perceptions. GWI's core offerings include a cloud-based market research and analytics platform, brand tracking, audience profiling, and market segmentation. Their subscription-based services help businesses make informed decisions based on deep audience understanding.