Company Directory / Computer Software

GWI logo

PrivateFor profitComputer SoftwareLondon, United Kingdom

GWI

GWI is a global consumer research platform.

Founded
2009
17 years ago
Staff
501-1000
750 on LinkedIn
Followers
64k
on LinkedIn
Funding
$220M
as listed, USD

We’re the target audience company that does things a bit differently. Our job is to cut through the noise and give you facts you can trust. Our flagship study represents more than 2 billion people around the world, and it tells you how consumers are changing; their actions, ideals, perceptions, feelings... (you get the gist). The world’s largest (and smallest) brands, marketing agencies and media organizations rely on us every day to help them stand out. Working with the likes of Twitter, Google, Spotify, WPP,… Read all

We’re the target audience company that does things a bit differently. Our job is to cut through the noise and give you facts you can trust. Our flagship study represents more than 2 billion people around the world, and it tells you how consumers are changing; their actions, ideals, perceptions, feelings... (you get the gist). The world’s largest (and smallest) brands, marketing agencies and media organizations rely on us every day to help them stand out. Working with the likes of Twitter, Google, Spotify, WPP, IPG and Omnicom Group, we help them find really original and in-depth insights through our one-of-a-kind platform. And if that doesn’t float your boat, we’ve got a whole bunch of custom services to let you do more tailored research across 53 countries – asking whoever you want, whatever you want. We’re growing at a healthy pace, and we’re always on the lookout for out-of-the-box thinkers to help us do more great things.

Set against six million companies

Size

1-1011-5051-100101-250251-500501-10001k-5k5k-10k10k+

501-1000 people: larger than 95% of companies with a size listed. 750 people list it on LinkedIn.

Age

200919002026

17 years old.

Reach

Website ranked #190,766 in the world for traffic, about 233k visits a month. 63,910 followers on LinkedIn.

What it does

AdvertisingAnalyticsInformation TechnologyMarket ResearchMarketingmarket research

Funding, as listed

$220M raised in total

  • Rounds2
  • LatestSeries b, Feb 2022
  • Latest amountUSD 179,882,387
  • Investors2, 2 leading

What the source datasets report. We have not watched these rounds ourselves.

FoundersTom Smith

Every detail we hold

Everything the source datasets list about GWI, field by field. Contact details are held but never shown.

The company

Name
GWI
Type
For profit
Status
Private
Founded
2009
Founders
Tom Smith
Industry
Computer Software
Categories
Advertising, Analytics, Information Technology, Market Research, Marketing
Specialities
market research

Where

City
London
Region
London
Country
United Kingdom
Markets
Europe, Middle East, and Africa (EMEA)

Size and reach

Staff band
501-1000
People on LinkedIn
750
LinkedIn followers
63,910
Web traffic rank
#190,766
Monthly web visits
233,334

Funding, as listed

Total
$219,882,387 USD
Rounds
2
Latest round
Series b
Latest round date
Feb 2022
Latest amount
179,882,387 USD
Investors
2
Lead investors
2
Listing status
private

About this record

Sources
Crunchbase, LinkedIn
Last imported
Sept 2026

Companies like it

Computer Software in United Kingdom.

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From the company datasets we hold (Crunchbase, LinkedIn and Apollo listings), as listed there; 372,993 companies in United Kingdom and 5,926,251 in all. We hold no contact details for public display. Correct this, or ask for it to be removed.