Gursha Rewards

Gursha Rewards is an Ethiopian startup that launched in December 2022, becoming the first cash-back and loyalty platform specifically for supermarkets in the country.

Based in Addis Ababa, the company aims to enhance grocery shopping by providing consumers with immediate cash-back rewards and personalized perks while offering retailers valuable data and marketing tools. The platform features a mobile application that allows users to upload receipts from partnered supermarkets to earn cash-back rewards. It includes a rewards dashboard for tracking savings, a directory of partner supermarkets, and shopping tips to maximize savings. Gursha Rewards has partnered with several supermarkets, including Arada Mart, and plans to expand its network further. The service is designed to benefit both shoppers looking to save money and retailers seeking to improve customer retention and marketing strategies.