Guide to Iceland

Guide to Iceland is the largest travel marketplace in Iceland, established in 2012 and based in Reykjavik.

The company serves as a comprehensive online platform for tourism, connecting over 1,000 to 2,000 local travel operators. It is recognized as the official travel information provider for the City of Reykjavík and has received accolades as Iceland's Leading Travel Agency for seven consecutive years from 2018 to 2024. The platform offers a wide range of services, including a tour booking system with aggregated tours, custom packages, accommodation options, and car rental services. It also provides extensive travel information through articles, blogs, and multimedia content, helping travelers connect with locals for personalized advice. With content available in nine languages, Guide to Iceland caters to a diverse global audience, including first-time visitors and seasoned travelers. The company emphasizes quality control and ethical practices, ensuring high standards for all services offered.