Greatist

Greatist is a New York-based digital media startup founded in 2011, focused on health, fitness, and happiness for health-conscious individuals, particularly millennials aged 18–35.

The company delivers high-quality, evidence-backed content through its digital media platform, emphasizing a friendly and authentic voice that avoids unrealistic narratives. Greatist offers a range of resources, including fitness routines, nutrition guides, and advice on mental health and relationships. The platform encourages community engagement through social media and educational activities, making healthy living accessible and appealing. With a monthly reach of over 3 million unique visitors, Greatist serves as a trusted source for practical lifestyle choices, helping users improve their overall well-being. The company was acquired by Healthline Media in 2019 and continues to operate as a private entity.