Great Big Story

Great Big Story is a global media company focused on cinematic storytelling through micro-documentaries and short films.

Launched in October 2015 by CNN Worldwide, it gained recognition for its high-quality video content that showcases untold narratives and unique human experiences. After a brief hiatus, the brand was relaunched in 2023 under Whynow Media, continuing to produce new content weekly while maintaining its original mission and identity. Headquartered in London, Great Big Story creates and distributes cinematic micro-documentaries optimized for digital platforms. Its content covers a wide range of topics, including food, travel, technology, human stories, nature, and culture. The company engages a diverse audience, particularly Millennials and Gen Z, with its visually rich and engaging storytelling. Great Big Story also collaborates with brands, media outlets, and organizations to create tailored content, ensuring a broad reach and impact in the digital landscape.