Genflow

Genflow is a global creator agency and brand-as-a-service (BaaS) platform headquartered in London, United Kingdom.

Founded in 2016 by Shan Hanif, the company helps social media influencers and content creators monetize their content and build their own businesses. Genflow operates in the B2B SaaS space within the Retail and Influencer E-Commerce sectors, providing a comprehensive solution that combines traditional branding services with a proprietary tech stack. The agency offers a full range of services, including full-service creator management, brand building and strategy, e-commerce enablement, and a tech platform that supports creators in launching their own brands. Genflow empowers creators to develop direct-to-consumer (DTC) brands and digital products, including membership clubs, mobile apps, and both physical and digital goods. The company partners with leading fashion, beauty, and fitness creators on platforms like TikTok, YouTube, and Instagram, helping them to effectively monetize their audiences and brands.