Generosa

Generosa is a retail company based in Portugal, founded in 2018.

It specializes in innovative, circular bio-based plant care products designed for eco-conscious consumers, particularly those who care for indoor plants. The company is headquartered in Lisbon and operates with a small team, focusing on greentech and sustainability in the indoor plant sector. The founders, agronomy engineers Rosário and Cristina, bring over 25 years of combined experience in agrifood innovation and scientific consultancy. Generosa aims to inspire green literacy and empower individuals to care for their plants confidently. The company develops eco-friendly formulas for plant care, offering premium products and private label services for partners looking to create exclusive lines. Generosa emphasizes a circular economy approach, providing a range of plant goods, accessories, and care solutions.