Future Anthem

Future Anthem is an AI and data science company based in London, specializing in enhancing player experiences in the global gambling and gaming industry.

Founded in 2019, the company operates as a privately held SaaS enterprise, focusing on B2B solutions for sports betting operators, casino operators, lottery platforms, bingo providers, and gaming studios. Future Anthem has developed a proprietary data science platform, Anthemetrics, which processes vast amounts of player data and supports their flagship product, Amplifier AI. Amplifier AI is a cloud-enabled platform that personalizes the player journey, utilizing real-time data to improve acquisition, retention, and responsible gaming practices. The platform features real-time automation, churn prevention, and seamless integration with existing systems. Future Anthem's services include game data science, player acquisition strategies, and behavioral analytics, all aimed at optimizing game portfolios and enhancing player engagement. The company has established strategic partnerships with Microsoft and AWS Marketplace, further solidifying its position as a leader in the gambling tech sector.