froots

Froots is a digital asset management service based in Vienna, Austria, dedicated to providing tailored investment solutions that help individuals grow and protect their wealth with

out the need for active management. The company caters to a wide range of clients, from those just starting their wealth-building journey to affluent private clients. Froots focuses on specific areas such as children's savings plans, financial independence for women, and tax-saving strategies for the self-employed. The company operates as an independent multi-asset manager, investing in stocks, bonds, commodities, and liquid alternatives through ETFs and ETCs. Froots employs algorithms to offer personalized portfolio strategies, financial education, and investment guidance, ensuring transparency and flexibility for its clients. Additionally, Froots provides wealth management solutions that include tailored investment strategies and retirement planning, all while ensuring customer deposits are securely held in clients' names at its partner bank, Schelhammer Capital Bank. Founded in 2020, Froots aims to make capital markets and private banking accessible to everyone.