Front of the Pack

Front of the Pack is a Los Angeles-based pet nutrition startup founded in 2019 by Neil Hutchinson and Chris Wilkinson.

The company specializes in vet-formulated supplements and air-dried dog food aimed at enhancing canine health and wellness. With a mission to provide scientifically-backed, human-grade products, Front of the Pack ensures that all offerings meet pharmaceutical purity standards. The product line includes powdered dog supplements, such as "The One," which offers multiple health benefits, and "Move" for joint support. Their air-dried dog food features high-quality, organic ingredients like cage-free chicken and grass-fed beef. All products are allergen-free, gluten-free, pesticide-free, and non-GMO, formulated by a team of veterinarians and biochemists. Front of the Pack targets discerning dog owners who prioritize their pets' health, offering a direct-to-consumer model with an online subscription service for regular deliveries.