Freddie's Flowers

Freddie’s Flowers is the UK’s largest direct-to-consumer flower box subscription business, founded in 2014 by artisan florist Freddie Garland.

The company aims to make flowers accessible for everyone’s home, focusing on sustainability and ethical practices. It has been certified Carbon Neutral and is a Certified B Corporation, reflecting its commitment to environmental responsibility. The core offering is a flexible subscription service that delivers curated boxes of fresh, seasonal flowers directly to customers. Each box includes a variety of blooms and an arranging guide, allowing customers to enjoy and learn about flower arrangement. Subscribers can manage their orders easily, choosing to skip or pause deliveries as needed. Freddie’s Flowers serves over 100,000 customers across the UK, Germany, and The Netherlands, with a workforce of around 316 employees in the UK. The company continues to grow, supported by a significant investment to expand its operations.