Flotte

Flotte is a French eco-responsible fashion brand founded in September 2020 by Lyly Wu and Mickaël Pan.

The company aims to make rainy weather enjoyable with its colorful, modular rainwear designed for all seasons and body types. Flotte's core products include waterproof and eco-friendly apparel such as trench coats, parkas, windbreakers, and rain capes, all crafted from 100% recycled materials. The brand targets environmentally conscious urban dwellers and "pluviophiles," offering versatile clothing for men, women, children, and pets. Flotte operates a direct-to-consumer model through its online platform and a flagship boutique in the Marais district of Paris. With a network of over 500 retailers, the company is expanding its presence and emphasizes sustainability through ethical production methods and localizing part of its manufacturing in France.