Estante Mágica

Estante Mágica is a Brazilian edtech and social business founded in 2009.

It focuses on transforming early childhood and elementary school students into authors of their own books and games. The company aims to foster reading, writing, creativity, and autonomy in children, making them the protagonists of their own stories. As the largest reading incentive project in Brazil and Latin America, Estante Mágica has impacted over 1.5 million students across eight countries and more than 20,000 schools. The company operates a free partnership model with public and private schools, providing a digital platform where students can write and illustrate their stories and games. They also manage the production of physical and digital books, offering free e-books to schools and parents. Additionally, the platform supports the creation of digital games and provides resources for teacher training to enhance classroom experiences. Estante Mágica aims to reach 1 billion children globally by 2030, working to combat functional illiteracy through storytelling.