Ellegra, Your Online Personal Stylist

Ellegra, Your Online Personal Stylist, is a fashiontech company based in Malaysia, founded in 2020.

Headquartered in Petaling Jaya, Selangor, Ellegra specializes in online personal styling and curated clothing delivery for women. The company operates a style-box model where customers complete a style quiz regarding their preferences, sizing, fit, lifestyle, and budget. Based on this information, a personal stylist and an algorithm curate a box of five clothing items tailored to each customer. Customers pay an upfront styling fee, which can be applied toward any items they choose to keep after trying them at home. Ellegra also offers digital styling consultations, Style Guides, and wardrobe selections that cater to individual body types and style preferences. The company has introduced a loyalty program called Ellegra Prestige, allowing customers to receive boxes monthly or bi-monthly. Ellegra primarily targets busy professional women aged 25 to 45, providing them with convenient fashion advice and outfit curation.