Applecrumby

Applecrumby® is a Malaysian baby wellness brand founded in 2012 by Sean and Jesmine Tan.

The company specializes in safe, natural, and organic baby products, with a flagship focus on 100% Totally Chlorine-Free (TCF) diapers. Applecrumby® has gained recognition for being the first in the world to offer a utility patent for its TCF absorbent diaper core, ensuring a commitment to quality and safety. The brand offers a range of baby essentials, including chemical-free baby wipes, gentle skincare products, and eco-friendly cleaning solutions. Applecrumby® operates in over 11 countries and has sold more than 4 billion diapers globally. With a retail presence in over 200 stores and approximately 2,000 outlets in Malaysia, the company emphasizes transparency and affordability, making it a trusted choice for parents seeking healthy and eco-friendly options for their children.