EasyEquities

EasyEquities is a prominent South African fintech company and investment platform founded in 2014.

As a subsidiary of Purple Group Limited, it is headquartered in Johannesburg and operates as an authorized Financial Services Provider. The platform aims to democratize access to financial markets for retail investors, having grown its user base from 250,000 to approximately 1 million investors over a decade. The company offers a range of financial services, including fractional share ownership, allowing users to buy shares down to 1/1,000th of a share. Its multi-instrument trading platform supports equities, ETFs, cryptocurrencies, bonds, property investments, foreign exchange, and unit trusts. EasyEquities operates on a low-cost trading model with no minimum investment and no monthly fees, making it accessible for first-time and young investors. Additionally, it provides educational resources to help users navigate the investment landscape.