Doggyloot

Doggyloot, based in Chicago, Illinois, was founded in February 2011 as a pet e-commerce company focused on dog owners.

It operated a curated daily deals platform that offered high-quality pet products at discounted prices, often up to 70% off. The company aimed to make pet care more affordable and accessible, boasting a subscriber base of 700,000 active users at its peak. The services provided by Doggyloot included a daily email newsletter featuring new discounted products, a monthly subscription model for repeat deliveries of favorite items, and free shipping on all orders. The product catalog was exclusively dog-related, featuring categories such as chews, toys, treats, necessities, apparel, and home goods. Doggyloot carefully researched and tested each product to ensure quality and safety. In February 2015, Doggyloot was acquired by GreaterGood, a non-profit organization focused on animal welfare. The brand continues to operate under GreaterGood, maintaining its mission of providing affordable pet products while supporting animal welfare initiatives.