United States · Marketing & advertising startup
United States · DataPop
DataPop is a Los Angeles-based advertising technology company founded in 2008 and acquired by Criteo in 2015.
Funding reportedLast round: Series B
About DataPop
DataPop is a Los Angeles-based advertising technology company founded in 2008 and acquired by Criteo in 2015.
The company specializes in a cloud-based product advertising platform that helps marketers create targeted, dynamically generated ads and campaigns. Its core offering is a semantic advertising platform that transforms catalog and offer data into customized ads for various channels, including search, shopping, and social media. The platform supports Product Listing Ads, Comparison Shopping Engines, paid search, and social shopping channels like Pinterest. DataPop's technology enhances ad relevance by combining product attributes, search behavior, demographics, location, and consumer intent. It offers creative optimization at scale, automated ad generation, cross-channel optimization, audience segmentation, and campaign management support, primarily serving retailers, brands, and travel marketers.
What company datasets say DataPop raised
Funding, as reported
Founders and team
From the SEC filings it signed: 3 on the team.
- chris william bolteExecutive Officeri
- jason lehmbeckExecutive Officeri
- stephen john zimmermanExecutive Officeri
On a portfolio page
Investors who name them
Each firm lists DataPop on its own website. That is the firm's claim, a weaker thing than a round we watched, but a named source.
The company, in detail
What they build
Known for
creative optimization at scaleconsumer shopping enginesproduct listing adsmarketing & advertisingsocialsearch marketingadvertising services
- Sector
- Marketing & advertising
- Region
- California
- Part of
- Criteo
- Revenue
- $5.8M a year, as listed
- Full record
- Every detail in the company directory
How it ended, so far
Exit
Marketing & advertising in United States
Startups like it
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