Craftsvilla

Craftsvilla is a leading Indian e-commerce platform that specializes in ethnic apparel, footwear, fashion accessories, beauty products, and handcrafted home items.

Founded in January 2011 by Manoj Gupta and Monica Gupta, the company is based in Mumbai, Maharashtra. Craftsvilla operates a marketplace model featuring over 20,000 sellers and offers nearly 3 million products, making it a prominent player in the ethnic fashion space. The platform aims to reconnect people with their cultural roots by providing a wide range of unique, handmade products. Craftsvilla supports designers and artisans by enabling them to create their own online stores, fostering a direct link between sellers and customers worldwide. The company also features in-house brands like Anuswara, Avanya, and Jharokha, focusing on affordable ethnic and handloom products. With a commitment to quality, Craftsvilla ensures that its products undergo rigorous quality checks, emphasizing the use of natural materials.