Coolmate

Coolmate is a Vietnamese direct-to-consumer menswear brand founded in March 2019.

The company specializes in essential, high-quality, and affordable clothing for men, operating primarily through an online-first model. Established by CEO Phạm Chí Nhu, CTO Nguyễn Văn Hiệp, and CMO Nguyễn Hoài Xuân Lan, Coolmate started with a small warehouse and a basic sales website. It has quickly grown into one of Vietnam's fastest-growing digital fashion brands and is now expanding into physical retail. Coolmate offers a wide range of basic apparel and accessories, including T-shirts, underwear, socks, shorts, joggers, polo shirts, caps, belts, and sportswear. The brand focuses on minimalist styles, comfort, and functionality, with all products manufactured in Vietnam. Coolmate is committed to sustainability, using eco-friendly materials and practices. The company is known for its customer-centric policies, including a unique 60-day return policy. With plans to expand its customer base to include women and to enter international markets, Coolmate aims for significant growth in the coming years.