Control Z

Control Z is a Gurugram-based startup founded in 2020 by Yug Bhatia.

The company focuses on renewing pre-owned smartphones and digital devices, making them "as good as new" while promoting sustainable consumption. Control Z employs a comprehensive component-level renewal process that disassembles devices, renews each component, and reassembles them with minimal new parts, ensuring high performance and appearance. The primary product offered by Control Z is premium renewed smartphones from top brands like Apple, Google, and OnePlus. Each device is restored to a "like-new" condition, free of scratches or dents, and comes with an industry-leading warranty. The company targets consumers who aspire to own premium brands but seek more affordable options, aiming to inspire conscious consumption and reduce electronic waste. Control Z operates from its dedicated facility, the Renew Hub, symbolizing its commitment to eco-friendly innovation and mindful tech upgrades.