chotu

Chotu is a platform designed for local shopkeepers in India, allowing them to create digital catalogs and receive orders directly through WhatsApp.

With a focus on supporting small retailers, Chotu connects over 2 million local shops with customers, helping them compete against larger e-commerce players. The company is headquartered in Miami, Florida, and has been operational since 2021. Chotu's core offering is a free WhatsApp-based ordering app that enables shopkeepers to set up their catalogs in just two taps. The platform includes features such as dedicated shop pages, QR codes for easy ordering, and tools for promoting shops through online searches. Shopkeepers retain full control over pricing, payments, and customer data, allowing for personalized marketing efforts. Chotu supports a variety of store types, including kirana stores, supermarkets, and delivery businesses, facilitating their transition to digital commerce.