carsdirect.com

CarsDirect.com is an online automotive research portal and car buying service based in El Segundo, California.

Founded in 1998, it connects consumers with local dealerships to facilitate vehicle research, pricing, purchasing, insuring, and financing. As part of Internet Brands, CarsDirect operates one of the largest networks of car buying and financing resources in North America. The platform offers a range of services, including access to detailed product information for various makes and models, dealer referrals, and financing options. It also provides tools for VIN checks, credit reports, and the ability to sell used cars. CarsDirect primarily serves individual consumers looking to buy or finance vehicles, as well as auto dealerships seeking qualified leads. The company generates revenue through automotive lead generation and targeted advertising, enhancing the car buying experience for both consumers and dealers.