Cap Hill Brands

Cap Hill Brands was a Seattle-based consumer products company founded in 2020.

The company focused on acquiring and operating e-commerce and direct-to-consumer brands. Its model aimed to help underperforming or high-potential brands grow into profitable businesses through long-term ownership and operational support. The core activity of Cap Hill Brands involved the acquisition and operation of digitally native and online-selling brands. In addition to acquiring brands, the company provided marketing, operations, and strategy support, along with tech-enabled solutions to enhance brand performance. Cap Hill Brands primarily targeted e-commerce and DTC brands, with products sold through online channels like Amazon. In 2022, Cap Hill Brands secured a $100 million Series B funding round led by BlackRock. The company merged with Juvo+ in March 2024 to form Infinite Commerce, marking a new chapter in its journey.