Brud

Brud is a media and entertainment company based in Los Angeles, co-founded in 2014 by Trevor McFedries and Sara DeCou.

With around 35 employees and a valuation of approximately $144 million, Brud focuses on creating digital character-driven story worlds, primarily through social media platforms. McFedries describes the company as a modern equivalent to Disney or Marvel, emphasizing storytelling in a digital format. The company specializes in the creation and management of virtual influencers and digital characters, with its flagship product being Lil Miquela, a computer-generated influencer who has gained a significant online following. Brud aims to connect meaningfully with audiences and promote cultural understanding through its narratives. Additionally, Brud is exploring blockchain and NFT projects, including a series of NFTs featuring Miquela, as part of its engagement with Web 3.0 technology. The company is also advocating for community-owned media, allowing fans to have a say in creative decisions.