Bother

Bother is a UK-based retail and e-commerce startup that specializes in next-day delivery of household essentials and everyday non-perishable items.

The company is B Corp certified and positions itself as a household management tool, utilizing AI to help customers manage their routine shopping needs effectively. Bother offers an online grocery delivery platform featuring products like toilet rolls, tea bags, cleaning supplies, and other cupboard staples. Its unique "Bother Brain" system learns customers' shopping habits, allowing it to pre-fill baskets for easy reordering. Customers can approve their orders, which come with free next-day delivery and no subscriptions or substitutions. The company emphasizes convenience and sustainability, aiming to reduce waste and support eco-friendly practices.