Singapore · Food production startup

BOM BOM

BOM BOM is a precision pet nutrition company based in Singapore, founded in 2017 by Jason Wang.

Funding reportedLast round: Seed

Food productionSingapore, Singapore

About BOM BOM

BOM BOM is a precision pet nutrition company based in Singapore, founded in 2017 by Jason Wang.

The company specializes in developing and delivering premium, customized fresh meals tailored to the dietary needs of dogs and cats. BOM BOM operates on a Direct-to-Consumer model, utilizing proprietary algorithmic technology to create individualized meal plans using 100% natural ingredients. The company is licensed by Animal Veterinary Services and operates from Singapore's largest modern pet food manufacturing facility. BOM BOM offers a range of services aimed at optimizing pet health through nutrition. This includes customized meal formulation, nutrigenomic research, and chronic condition management. Their product line features premium fresh meals, pre-portioned options, and specialized dietary regimens designed for pets with unique health requirements. With a commitment to ethical sourcing and rigorous cold chain logistics, BOM BOM ensures the freshness and quality of its meals, serving customers in Singapore and Korea.

What company datasets say BOM BOM raised

Funding, as reported

Reported in all2.6Min the source's currency
Last roundSeed
Last round size2.6M
Last round dateAug 2025

Founders and team

From BOM BOM's own website: 1 founder, 10 on the team.

Jason WangFounder & CEO
  • Sophie JokelsonChief Marketing Officer
  • Sunny SinghChief Technology Officer
  • Kelly KongHead of Customer Solutions & Partnerships
  • Agnes NgSenior Ops Manager
  • Eva AngSenior HR Manager
  • Isaac AngIT Manager
  • Jamie YeoContent Manager
  • Jiani GuSenior Marketing Manager
  • Kimberley PangBusiness Analyst
  • Rona SoongCS & Partnerships Manager

AdvisersCho Hyun Ouk

The company, in detail

What they build

Known for

consumerslab-tested ingredientsveterinary formulated pet dietdistributionmanufacturingbioavailability in pet foodinformation technology & servicesnutrigenomic modelpet nutritionpet food manufacturingpet food for specific health conditionsfood productionpet food for aging petsraw pet foodenvironmental servicessustainability

Built with from their website

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Sector
Food production
Industry code
NAICS 311111, SIC 2099

Food production in Singapore

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