Blue Fever

Blue Fever is a mental health app and social well-being platform aimed at supporting young people, particularly female-identifying users from Gen Z and Alpha.

The app provides a safe space for self-expression, peer support, and access to emotional resources. Founded by Greta McAnany and Lauren Tracy, the company is headquartered in Los Angeles, California. The Blue Fever app features an empathetic AI companion named "Blue," which guides users based on their emotional needs. It offers personalized content recommendations, screening tools, and community support to assist users before, during, and after therapy. The platform also rewards authentic self-expression through a token-based system and employs content moderation technology to promote positive interactions. Blue Fever aims to reach 1 million users and support 3 million young people struggling with mental health issues in the coming years.