_blaenk

_blaenk is a Cologne-based retail-tech and omnichannel commerce company that operates as a hybrid B2B2C marketplace for innovative lifestyle products.

Founded in 2014, it focuses on enhancing the retail experience by allowing consumers to discover and test products in physical locations while offering the option to complete purchases either in-store or online. The company provides a "Retail as a Service" model, which includes physical space, store design, staffing, marketing support, payment processing, and analytics tools. _blaenk aims to be a leading offline advertising platform, showcasing products in premium locations like flagship stores and malls. It curates a range of lifestyle products across categories such as fashion, beauty, sports, food, and technology, emphasizing innovation and sustainability. With a modular retail infrastructure, _blaenk supports both brands and consumers, delivering personalized shopping experiences and flexible fulfillment options.