Blackwood Seven Part of Kantar Group

Blackwood Seven, part of Kantar Group, is a cloud-based marketing technology and analytics firm based in Copenhagen, Denmark.

Founded in 2013, the company specializes in AI-driven marketing measurement, optimization, and media planning. Blackwood Seven aims to empower marketers by linking marketing investments directly to commercial results, utilizing advanced mathematics and machine learning to provide transparency and insights into media spending effectiveness. The company offers a range of services, including Unified Marketing Measurement, AI-Driven Media Optimization, and Marketing Mix Modeling. Its flagship product, HamiltonAI, serves as a comprehensive platform for predictive analytics, automated media buying, and multi-channel attribution. Blackwood Seven serves a global clientele, including leading brands and advertisers, with operational hubs in Germany, Spain, and the USA. The acquisition by Kantar Group in 2022 has further enhanced its capabilities in marketing ROI measurement.